Education Marketing

Regan Communications Group (RCG) understands the unique marketing challenges that K-12, universities, colleges, and departments of education face. Our team of education marketers and communicators can elevate your brand with customized marketing plans.

RCG has guided its clients through major life changing events such as the aftermath of 9/11 and the Boston Marathon tragedy and is well positioned to provide strategic messaging support which will allow you to better communicate with you students, parents, faculty, administrators, key vendors and alumni.

John W. Weeks Bridge and clock tower over Charles River in Harvard University campus in Boston with trees and blue sky.

What is Education Marketing?

Education Marketing delivers your message in an engaging format to students and families through strategic outreach. All education institutions do not share the same needs, at the core of all successful education marketing is a customized strategy. 

How we market for education

  • Elevate school branding while connecting you with students and families throughout their decision-making journey. 
  • Create unique and customized content that speaks to your students concerns or interests.
  • Utilize customized, data-driven solutions to resolve recruitment challenges.
  • Target your school, university or college’s unique audience by building student profiles. 
  • Develop multilingual advertising campaigns.  
  • Share your success throughout the community with Regan Communication’s extensive media network in Boston and beyond.   

 

Marketing for Higher Education

For higher education, a comprehensive education marketing strategy can help you not only recruit students but retain them! Regan Communications builds marketing plans that engage students throughout their education journey, delivering results for leaders in the education sector. 

 

Email Marketing

Paid Advertising

Social Media

Influencer Marketing

Public Relations

Policy & Networking

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Marketing for Primary & Secondary Education

For K-12, a comprehensive education communications strategy can help you develop and share vital information with students and parents that is consistent, accurate and easy to understand. 

 

Email Marketing

Paid Advertising

Social Media

Influencer Marketing

Public Relations

Policy & Networking

Education Marketing Ideas

Build Up Your Website 

Families seeking new education opportunities are likely to turn to the internet for answers . Make sure that your website highlights the many benefits to attending your school! Regan Communications Group can help your school branding with SEO, copywriting or website design and development. 

Social Media – Must for Higher Education Marketing 

Knowing where your audience is consuming content is an important part of any higher education marketing strategy. Prospective students are turning to social media for a glimpse at what your campus environment is like. This makes a strong social media presence a must when marketing for universities!

Start with Internal Communication 

Regan Communications Group understands that your staff plays an integral role in marketing success. Our expert spokespeople can train your team on how to communicate your core message, ensuring successful school branding efforts while also positioning key administrators as thought leaders on a number of topics around education in the COVID-19 age.  

 

Showcase Your Educators

Digital education marketing allows you to reach families and students on an intimate level.  Share videos of your educators across social media platforms to build relationships between them and families! 

Target Your Unique Audience 

We know that each school has its own distinctive attributes that appeal to different students. Build highly targeted campaigns so you can reach the students that can benefit from your unique programs. 

Spread the Word About Online Education

The dynamics of education are rapidly changing. Showcase your institution as a leader with marketing campaigns that focus on online education or cutting edge education practices. 

 

Download our free guide!

An educators guide to post covid-19 marketing & communication

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