Is your brand tweeting out effective messages in 140 characters or less? What about launching effective promotions? Disney recently launched a promotion by gathering 140 “characters” in full costume and placing them in the shape of a hashtag for a photo on Twitter. The photo opportunity was also paired with a press release to maximize traction on all digital platforms and to score mainstream media impressions.
The pairing of these digital platforms maximized traditional, new and social media traction and is just one example of a successful launch campaign of a new exciting concept, event or announcement.
-Carolyn Rasley, Account Executive
