How to Market to Millennials, As Told by a Millennial

  As with all publicity efforts, you need to get to know your audience—so who is a millennial? These 80 million individuals range between 15-35 years old and make up 25% of the US population. Besides these staggering numbers, this audience is unique in behavioral patterns and values when compared to the generations before. Some

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Get out and ‘Gram- Walk to the Sea

  Let’s talk some more about social media, shall we?  As publicists, we realize that the impact social media has on a business cannot be underestimated and we pride ourselves on being experts at expanding social media platforms for our clients. Instagram has become a favorite social media platform for users as well as for

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Picture Perfect PR Starts with Perfect Pictures

  Photography has always been an integral component of public relations, but with the advent of social media, photos – good photos – are increasingly playing an important role in PR and marketing efforts.  Facebook, Pinterest, Twitter, Instagram, websites, multi-media reporting all help increase visibility for your clients and products.  Photos command attention, and they

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You Can’t Ignore Social Media Feeds—Especially Your Own

  In our line of work, we meet with hundreds of communication professionals, representing some of the biggest brands in and around Boston. Many of them understand the importance of social media and see it as a tool to help grow their brand awareness and make important connections to their customers and community. Others, however,

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Instagram Accounts We Love

  It’s been said more than once on this blog that social media is important to the communications and public relations industries. As publicists, we’re constantly scanning our social media newsfeeds that we curate for ourselves to stay on top of the news, whether it’s personal or corporate accounts that we follow. As a social

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All Aboard!

  What prompted New Orleans Billionaire, James Coleman Jr, to purchase a train station in New London, Connecticut in December 2014? To Coleman, chairman of the National Coast Guard Museum Association, the historic Union Station designed by famed architect, Henry Hobson Richardson, is more than just a regional transportation hub – it is soon to

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