No longer do we live in a world where a publicist’s main priority is to get his or her client a mention in the newspaper or quoted in a magazine. Today, clients expect digital media coverage, social media presence, and even video creation. The tasks of a publicist broaden everyday with ever evolving ways to
Read More...To anyone involved with media relations, the term “Berry Amendment” may not come across as sexy – even if a PR firm has been tasked with making it sound as such. Yet to the average business reporter or editor, the term can garner a second look – perhaps even a complete thought – if it’s
Read More...Regan Communications Group has recently been approached by our Cape Cod Health Care client to create a campaign promoting their excellent women’s healthcare. Specifically, two of their showcase facilities; The Seifer Women’s Health and Imaging Center and the Cuda Women’s Health Center. A good starting point is for the entire team to kick off the
Read More...As public relations professionals we need to be Mary Poppins in our own way. If you recall, Mary always had everything in that magic bag of hers. We are not only expected to have great advice in our bag of tricks, but also to have any item we or our client may need when
Read More...Last week PR Daily inspired us by listing the 12 things every PR woman can’t live without. And while we can certainly agree with some (OK, most…) of the things on the list there are a few items that we think they’re missing. So we turned to some of our coworkers here at Regan Communications
Read More...It’s that time of the year again! If you’re a college student you’re most likely dusting off that business suit mom and dad said you absolutely needed and if you’re an employee you’re combing through cover letters and resumes looking for someone to catch your eye, preferably someone who spelled your name right in their
Read More...Anyone who works in the industry will agree: a career in public relations is stressful. In fact, CareerCast named the position of PR executive as one of the top five most stressful jobs in America. A recent study done by Virginia Commonwealth University found that stress is a major contributor to employee absenteeism, morale, and
Read More...Do you sometimes feel that public relations is portraying one image of your firm, while marketing is showing another? Many companies are facing this challenge and many more. One way to maximize your dollars while building awareness for your company’s products and services is to integrate your marketing and public relations programs. The National Coast
Read More...Like most public relations professionals, I began my career as an intern. As the summer comes to an end (sigh) and fall interns begin, I put together five tips to guide them through their internship. Read the local papers: It is important to know what is going on in the world and how it can/will impact clients.
Read More...Since founding the company in 1984, we’ve worked hard to develop the all-star lineup of clients who have helped us become the largest privately owned public relations firm in New England and one of the top PR firms in the nation. But we’re much more than a traditional PR firm. We’ve changed with the industry
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