It’s no secret that public relations has changed over the years. The advent of social media has revolutionized the way people receive their news and how news is delivered. Scanning the newspaper has given way to opening Facebook and Twitter feeds for morning headlines, and following the local weatherman’s posts and tweets for the day’s
Read More...As the Director of Special Events & Entertainment PR, I know how much hard work goes into brainstorming, planning and executing a media event. From creating a theme, to escorting VIPs down the red carpet, to encouraging guests to Tweet, it’s all about making sure your guests walk out “experiencing” your client’s product. So when
Read More...Although the weather was sunny, warm and humid, Team Providence recently got a taste of winter promoting Feld Entertainment’s Disney on Ice: Let’s Celebrate. The show, which wrapped up last week at the Dunkin’ Donuts Center, presented us with many opportunities to leverage media coverage for our client. Here are the top ways we managed
Read More...As PR professionals, we know we’re expected to be on top of our game at all times and at a moment’s notice. We also know that it can be tough to execute during certain points of the year, like summer, when our clients, targeted media and influencers take advantage of the gorgeous summer weather and
Read More...Do you ever feel like a small group of people are constantly being quoted in the media? You see the same pundits analyzing every inch made on Capitol Hill, the same economists digesting the figures or perhaps the same technology gurus explaining the virtues of year old software. You get tired of the same talk
Read More...Whether your client speaks another language, or their target audience does, there is value in public relations firms hiring bi or multilingual employees to directly work with these clients. At Regan Communications Group we have seen the value of our in-house bilingual advantage in communicating with clients or offering translation services on video projects for
Read More...Autumn continues to creep up on us, and here in New England that means we’re lucky enough to witness our local baseball team continue its season-long redemption tour in the form of making a run at a possible third World Championship since 2004. Those of us who ply our wares in the world of public
Read More...Instead of cheating your way to more followers, garner an organic audience organically. This will enhance brand recognition and demonstrate your credibility in the “Twitosphere” which will most likely translate to the real world…if it’s done right. It won’t take long to prove that you’re social media savvy. Soon, you too can get your targeted
Read More...Very soon leaves will be turning golden hues of red, orange and yellow. The air will have a certain crispness with the aroma of some far away fireplace. It is the time of year when warm apple cider and chilly football afternoons meet and remind us of our school days gone by. Autumn is a
Read More...Ever wonder why a company goes from no corporate blog to suddenly blogging five days per week? And yes, like us. It’s all about content decay and SEO, and we’re not alone. Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Co-Chair of the Society for New Communications Research and Director of the Center for
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