When addressing issues and concerns about mental health in Palm Beach County and much of South Florida, elected officials and the media have focused almost exclusively on law enforcement agencies (especially the county sheriff’s office), questioning why a better system does not exist for solving the “mental health crisis”, as the media calls it, among
Read More...People may deny it all the time, but we all know the 90s were the best. Almost every human being has heard “I Want It That Way” by the Backstreet Boys or has seen Forrest Gump. Among these discoveries emerged four lessons used by almost every PR firm today. Humanize. When people think of Wendy’s,
Read More...Large-scale events, be they a Wampanoag ball, Rappaport Roundtable or City Council meeting, tend to involve a lot of attendees, and if you’re lucky, a lot of media who have ultimately come to plaster the event on their respective news pages or websites. Yet PR practitioners must take into account the rodeo-esque atmosphere that surrounds them at
Read More...After months in the making, the swine sensation, Chris P. Bacon, made his inaugural trip to Boston for a special visit to renowned rehabilitation hospital, Franciscan Hospital for Children. Chris P. Bacon, a one-year old pot-bellied pig, was born with a deformity of his hind legs leaving him unable to walk. His vet, and now “dad” Dr. Len Lucero, wouldn’t
Read More...I know if most New Englanders look out their windows they won’t believe me but really it’s here. Players have reported to their spring training destinations. Full squad workouts are underway. It makes you feel warm inside, considering there is somewhere north of 15 inches of snow on most front lawns even after this past
Read More...Boston’s Mayor Marty Walsh is taking communicating with constituents to a whole new level by actively interacting through Facebook, Twitter, and Vine. Currently with over 22.3K Twitter followers, Mayor Marty Walsh is the most technologically savvy mayor Boston has ever seen. Whether he’s hosting chats on Twitter and Facebook with fellow Bostonians or starring in
Read More...Prior to mid 1963, no one in the United States knew who the four men from Liverpool, England were. When CBS distributed a press release in early February of 1964 announcing the Beatles’ arrival in the States and their plan to perform on “The Ed Sullivan Show” airing February 9,1964, it came across as one
Read More...We have a passion for helping clients develop and grow their brand!! Whether you are promoting a product or service, big or small, local or national, we will work with you to achieve a competitive advantage for your brand. With our established process, we can help you leverage your strategic vision to achieve amazing results.
Read More...What should be an international celebration of excellence and camaraderie has become a massive cluster of violations and complications. Sochi’s 2014 winter Olympic Games haven’t even officially kicked off, however the PR nightmare surrounding their planning and execution is well under way. Despite the fact that the Sochi Games are the most expensive Olympics ever
Read More...As PR professionals, we take on many roles for our clients that go beyond drafting press releases and pitching media. With the increasing importance of social media and the 24-hour news cycle, we have to make sure we’re always on top of what’s going on. There may be opportunities for our clients to comment
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