After working in both marketing and PR, I have come to the conclusion that each discipline has its main purposes and functions. For both disciplines, there are certainly a number of techniques used to implement and execute successful plans. A number of colleagues have asked me “What are the major differences between marketing and PR?”
Read More...What is networking? Networking is about making connections and building lasting, mutually beneficial relationships. If you ask any successful public relations expert or business person which single skill or habit helped them excel in their career, the majority of them will respond with one word – networking. As we gathered last month for our company’s
Read More...Lessons Learned from Social Media Snafus If you’ve checked Twitter in the past 24 hours, you probably know about AT&T’s inappropriate tweet about 9/11 that caused a major uproar yesterday: AT&T quickly took the tweet down and apologized, but it was too late. Many felt that the company was using a national tragedy to promote
Read More...Ever wonder why a company goes from no corporate blog to suddenly blogging five days per week? And yes, like us. It’s all about content decay and SEO, and we’re not alone. Dr. Nora Ganim Barnes, Ph.D., Senior Fellow and Research Co-Chair of the Society for New Communications Research and Director of the Center for
Read More...Regan Communications Group has recently been approached by our Cape Cod Health Care client to create a campaign promoting their excellent women’s healthcare. Specifically, two of their showcase facilities; The Seifer Women’s Health and Imaging Center and the Cuda Women’s Health Center. A good starting point is for the entire team to kick off the
Read More...As public relations professionals we need to be Mary Poppins in our own way. If you recall, Mary always had everything in that magic bag of hers. We are not only expected to have great advice in our bag of tricks, but also to have any item we or our client may need when
Read More...Do you sometimes feel that public relations is portraying one image of your firm, while marketing is showing another? Many companies are facing this challenge and many more. One way to maximize your dollars while building awareness for your company’s products and services is to integrate your marketing and public relations programs. The National Coast
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