The weeks leading up to the Boston Marathon are filled with both excitement and nervous energy, as thousands of runners from all over the world flock to the Hub to tackle the Marathon’s 26.2 miles, and thousands more gather to share in the experience all along the Marathon route and throughout the city of
Read More...As with all publicity efforts, you need to get to know your audience—so who is a millennial? These 80 million individuals range between 15-35 years old and make up 25% of the US population. Besides these staggering numbers, this audience is unique in behavioral patterns and values when compared to the generations before. Some
Read More...It’s been said more than once on this blog that social media is important to the communications and public relations industries. As publicists, we’re constantly scanning our social media newsfeeds that we curate for ourselves to stay on top of the news, whether it’s personal or corporate accounts that we follow. As a social
Read More...Anytime a company is looking to rebrand, the transition needs to be done seamlessly and strategically. Keeping this process organized is a task in itself. Here are the top three things to make the changeover effectively: Don’t rush the process. Many will be excited and want to get the new design out there in
Read More...This year’s Super Bowl brought excitement and lots of screaming at TVs as New England Patriots cornerback Malcolm Butler intercepted the final pass to end the game in victory. As exhilarating as the game was, the Ad Bowl caused various reactions with commercials pulling at our heartstrings, making us aware of important social issues and, of
Read More...The Super Bowl means different things to different people. For most, it’s about sports. But for others, it’s all about the brands. As part of the media and communications industry, I specifically watch the Super Bowl for the advertisements as a way to analyze the industry. Here are my best and worst advertising picks of
Read More...Whether lured by a touch of Hollywood as the setting of the 1988 film, Mystic Pizza, or the promise of a charming seaside New England escape, Mystic, Connecticut is a popular destination for thousands of tourists from all over the world each summer. And what better place for tourists to stay than the historic Inn
Read More...Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the
Read More...There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does
Read More...After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to
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