From Toilet Troubles to Soiled Sponsorships; Sochi’s Games are an International PR Nightmare

What should be an international celebration of excellence and camaraderie has become a massive cluster of violations and complications. Sochi’s 2014 winter Olympic Games haven’t even officially kicked off, however the PR nightmare surrounding their planning and execution is well under way. Despite the fact that the Sochi Games are the most expensive Olympics ever

Read More...

Promotions, Events, Sponsorships, Branding, and The NFL

The Patriots lost to the Denver Broncos in last Sunday’s AFC Championship, as we know. And even though the Broncos’ victory and ensuing Super Bowl trip served to brighten the already blinding spotlight on quarterback Peyton Manning, some of his comments and behavior, both during and after Denver’s two playoff victories, must have gotten the

Read More...

Chach’s Sports Corner: Richard Sherman takes pressure off Seahawks

PR nightmare or PR dream? That is the question with Richard Sherman. For the media, we know they pounce on the outlandish sound bite like they do the free buffet laid out for them prior to every game. Richard Sherman is brilliant. He did the Seattle Seahawks a favor. He took the “microscope of scrutiny”

Read More...

Supporting Our Community: The Anti-Defamation League & The Boston Red Sox

The Boston Red Sox have long exemplified Boston, and its spirit of community.  Never was this more evident than in the aftermath of the Boston Marathon bombings.  Our city rallied together immediately, and in such a strong manner that a nation took notice.  While all organizations and individuals joined together to condemn this attack and

Read More...