Anti-Valentine’s Day Solution

This isn’t another one of those angsty “I hate Valentine’s Day” posts. Nobody has done me wrong, so keep in mind that this is just a general complaint about this so-called “holiday.” Correct me if I’m wrong, but Valentine’s Day generally consists of high expectations, awful gifts, terrible tasting candy hearts, overpriced chocolate and pure

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Promotions, Events, Sponsorships, Branding, and The NFL

The Patriots lost to the Denver Broncos in last Sunday’s AFC Championship, as we know. And even though the Broncos’ victory and ensuing Super Bowl trip served to brighten the already blinding spotlight on quarterback Peyton Manning, some of his comments and behavior, both during and after Denver’s two playoff victories, must have gotten the

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Supporting Our Community: The Anti-Defamation League & The Boston Red Sox

The Boston Red Sox have long exemplified Boston, and its spirit of community.  Never was this more evident than in the aftermath of the Boston Marathon bombings.  Our city rallied together immediately, and in such a strong manner that a nation took notice.  While all organizations and individuals joined together to condemn this attack and

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Mike’s Famous Harley-Davidson® New London Designed By Enthusiasts For Enthusiasts

Mike’s Famous Harley-Davidson®, previously the largest Harley-Davidson® dealership in the country, was coming to New London, and it needed to engage its customers quickly about its new home. In an effort to build customer loyalty, the motorcycle retail giant launched an innovative promotion whereby its future customers and Harley enthusiasts would help design and program its

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Pop Culture Trends: Catch ‘Em While They’re Hot

We are living in a world consumed by social media and pop culture. It may sound crazy, but more people know about Miley Cyrus than our own Vice-President. In fact, Miley Cyrus’s VMA performance generated over 10 million searches on Google while the keyword “Syria” only reached 100,000. Pop culture trends change fast, but if

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THREE THINGS EVERY PR PROFESSIONAL SHOULD KNOW ABOUT BASIC EVENT PHOTO CAPTIONS

Do you remember playing the Memory game when you were a kid? You would try and remember all the items everyone before you had added to the list … and then added one yourself. Did the bathtub come before the fish or after the mitt? That task soon became quite difficult! The best thing about

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Guiding your Clients to Charitable Giving this Holiday Season

As publicists, we know there is value in being strategic in all things, and giving is no different. When clients are receptive, we can add value as public relations professionals in reviewing their current or planned giving and how it connects with their business and personal passions; this is never truer than during the holiday

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