Bringing a Cult Film Festival to Your Town

We have the great luck of a retail shopping destination client with a 500-seat cultural venue. On the not-so-great side, it’s a challenge to attract patrons and shoppers during South Florida’s off season – the incredibly hot and humid summers (with added bonus of hurricane season). Mainstreet at Midtown is known for its year-round outdoor

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Connecticut Conference on Tourism Draws Crowds and Praise

Quinn & Hary Marketing, Regan’s Connecticut agency, recently managed and produced the fifth annual Connecticut Conference on Tourism.  The statewide tourism conference is held every spring at the Connecticut Convention Center in Hartford, Connecticut.  The Conference, in partnership with the State Office of Tourism, is sponsored by national media companies plus attractions and hotel groups

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Spring has sprung and summer is on its way!

There may still be a chill in the air, but before you know it everything will be in full bloom and the hustle and bustle of the summer season will be here. Best of all, a change of season brings ample PR opportunities for clients. From promoting existing initiatives, to creating new seasonal-based ideas, there

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WHERE’S THE PHOTOGRAPHER?!?

Large-scale events, be they a Wampanoag ball, Rappaport Roundtable or City Council meeting, tend to involve a lot of attendees, and if you’re lucky, a lot of media who have ultimately come to plaster the event on their respective news pages or websites. Yet PR practitioners must take into account the rodeo-esque atmosphere that surrounds them at

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Why the NCAA is a marketing lay-up.

Quicken Loans, the lead sponsor in the “Billion Dollar Bracket Challenge,” hatched a brilliant marketing campaign. They garnered over 1 billion social media and PR impressions, according to Jay Farmer, president and chief marketing officer of Quicken Loans in USA Today. March Madness represents the perfect placement for Quicken Loans, the largest online retail mortgage

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#LaceUp365: Keeping Momentum During a Year-Long Campaign

You may recall that in celebration of their 25-year partnership with Susan G. Komen, New Balance began encouraging supporters to dedicate their daily workouts to a breast cancer survivor on newbalance.com/laceup and by tagging social media messaging using #LaceUp365. Our team relayed the experience of launching this year-long campaign back in November, sharing our strategy

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Chach’s Sports Corner: Baseball Season Is Here

I know if most New Englanders look out their windows they won’t believe me but really it’s here. Players have reported to their spring training destinations. Full squad workouts are underway. It makes you feel warm inside, considering there is somewhere north of 15 inches of snow on most front lawns even after this past

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