Promotions, Events, Sponsorships, Branding, and The NFL

The Patriots lost to the Denver Broncos in last Sunday’s AFC Championship, as we know. And even though the Broncos’ victory and ensuing Super Bowl trip served to brighten the already blinding spotlight on quarterback Peyton Manning, some of his comments and behavior, both during and after Denver’s two playoff victories, must have gotten the

Read More...

Chach’s Sports Corner: Richard Sherman takes pressure off Seahawks

PR nightmare or PR dream? That is the question with Richard Sherman. For the media, we know they pounce on the outlandish sound bite like they do the free buffet laid out for them prior to every game. Richard Sherman is brilliant. He did the Seattle Seahawks a favor. He took the “microscope of scrutiny”

Read More...

Supporting Our Community: The Anti-Defamation League & The Boston Red Sox

The Boston Red Sox have long exemplified Boston, and its spirit of community.  Never was this more evident than in the aftermath of the Boston Marathon bombings.  Our city rallied together immediately, and in such a strong manner that a nation took notice.  While all organizations and individuals joined together to condemn this attack and

Read More...

Mike’s Famous Harley-Davidson® New London Designed By Enthusiasts For Enthusiasts

Mike’s Famous Harley-Davidson®, previously the largest Harley-Davidson® dealership in the country, was coming to New London, and it needed to engage its customers quickly about its new home. In an effort to build customer loyalty, the motorcycle retail giant launched an innovative promotion whereby its future customers and Harley enthusiasts would help design and program its

Read More...

“Come As You Are?” – If I Handled PR For The 2014 Rock And Roll Hall Of Fame Inductees

Award ceremonies, particularly ones featuring celebrities, could be a publicist’s best friend … or their worst nightmare. These events are always examined with a fine-toothed comb as press, fans, and viewers all wait for opportune moments to catch the perfect picture, or celebrity flub gone completely awry. If you’re a publicist representing an A-list client,

Read More...

The Vanity Fair Trend

It’s a fact: September issues are huge revenue boosters and can secure media budgets for almost a full calendar year. Princess Diana was recently announced as the September issue cover-girl of Vanity Fair and its contents will include an account of her love affair with a Pakistani heart surgeon, which supposedly occurred over 16 years

Read More...