Summer Is Just Around the Corner;Nantucket Music Festival

Summer is festival season and the island paradise of Nantucket will get in on the fun with the inaugural Nantucket Music Festival (NMF), scheduled for August 2-3 at Tom Nevers Field, overlooking the Atlantic. As you might imagine, putting on a multi-day event like NMF constitutes a massive undertaking, complete with enough logistics to fill

Read More...

Young PR Professionals; Worry About “Working Smart”

Last year, Princeton graduate Susan Patton, more commonly known as “Princeton Mom,” outraged females across the country after she wrote an open letter urging female students to find a husband on campus before they graduate. Taking it one step further, Patton has capitalized on her fame by publishing her own dating manual titled, “Marry Smart.”

Read More...

Disney Successfully Launches New Campaign via Social Media

  Is your brand tweeting out effective messages in 140 characters or less? What about launching effective promotions? Disney recently launched a promotion by gathering 140 “characters” in full costume and placing them in the shape of a hashtag for a photo on Twitter. The photo opportunity was also paired with a press release to

Read More...

Win Warren’s Billions

We’re now well into the month of March and that means one thing: “March Madness.” Two of the three things I like most about this month are springing our clocks ahead, (not setting them back, Rob Ford) and the Madness. You say you have no interest in one of the best tournaments of the year?

Read More...

PR Perks

As PR professionals, we have a lot to love about our jobs. Unlike traditional 9-5 jobs, we’re able to get out into the community for client events, see the backstage workings at TV stations, and spend a great deal of time exploring social media. Sometimes, it doesn’t even feel like we’re working! Here are some

Read More...

50 Years in the Making: How Public Relation Specialists Need to Work 10 Times Harder Today

Prior to mid 1963, no one in the United States knew who the four men from Liverpool, England were. When CBS distributed a press release in early February of 1964 announcing the Beatles’ arrival in the States and their plan to perform on “The Ed Sullivan Show” airing February 9,1964, it came across as one

Read More...

Chach’s Sports Corner: NBC Reporter Criticized…For What?

Bode Miller won a bronze medal in the men’s super-G at the Sochi Games over the weekend becoming the oldest Alpine medalist in Olympic history at 36 years old. This is a great storyline and that is what these, and most, Olympics are about. Bode Miller being the oldest Alpine skier to medal is a

Read More...

From Toilet Troubles to Soiled Sponsorships; Sochi’s Games are an International PR Nightmare

What should be an international celebration of excellence and camaraderie has become a massive cluster of violations and complications. Sochi’s 2014 winter Olympic Games haven’t even officially kicked off, however the PR nightmare surrounding their planning and execution is well under way. Despite the fact that the Sochi Games are the most expensive Olympics ever

Read More...

Staying In The Loop

  As PR professionals, we take on many roles for our clients that go beyond drafting press releases and pitching media. With the increasing importance of social media and the 24-hour news cycle, we have to make sure we’re always on top of what’s going on. There may be opportunities for our clients to comment

Read More...

Always Be Authentic

Authenticity Can’t Hide, So Always Be Authentic! Publicists have always seemed to have a reputation of for being people who “spin” a story who concoct meaningless statements and apologies in order to put their clients in the best light possible. However, over the last decade at least, there has been an undeniable shift in PR

Read More...