Regan Launches Exclusive Luxury Division

Regan Communications Group announces today the major addition of Luxury PR Group to its family of companies and the launch of Regan Luxury, a new 5-star division of the Boston based public relations, marketing & advertising firm.

Headquartered in Palm Beach, Florida, Luxury PR Group boasts an elite clientele that includes Mandarin Oriental Palm Beach, Neiman Marcus, Saks Fifth Avenue, Worth Avenue Palm Beach, Akris, and Lamborghini.

“The luxury market in Palm Beach is booming right now and the timing is perfect for us to make a greater investment there. The agency and its founder Marianna Abbate have a sophisticated and deep understanding of the luxury market both in Florida and nationwide,” said George K. Regan, Chairman of Regan Communications Group. “This exciting addition demonstrates perfectly our plans for strategic growth in the luxury sector as we bring together both the tools and the talent needed to elevate elite brands, introduce them to affluent audiences in new markets and enhance their profile as well as their mission.”

Regan Luxury is a new division of select clients such as Mandarin Oriental, Boston, Taj Boston, Newport’s Castle Hill Inn, Creighton Farms (Virginia), Vantage Deluxe World Travel, and Willowbend within the company’s ten national offices including Boston, New York City, Washington, DC, Providence, Hartford, New London, Charleston, SC, Cape Cod, Jupiter, Florida, and now Palm Beach.

Regan Luxury offers its 5-star clients a host of concierge services which include elite brand cross-promotion, event planning, influencer campaign conception and management, enhanced social media, and cinema quality video production and post production.

“We are excited to be joining Regan Communications Group and Regan Luxury,” said Marianna Abbate, President of Luxury PR Group.“We look forward to continuing to provide winning strategies for our luxury clientele while now also offering them robust new ideas and technology to help them reach their targeted audiences across the nation and around the world.”      

Luxury PR Group will maintain control of its company and partner with Regan Communications Group on its new Luxury Division.