Archive for the ‘Product Marketing’ Category

Red Nose Day – Matt Lauer Visits New London

What happens when you get into the office on a Monday morning and you find out that Matt Lauer is stopping down the block in a matter of hours?  I guess most people wouldn’t care, but as Agency of Record for The City of New London, CT Coast Guard Summer, The National Coast Guard Museum […]

Spring Arrives in the Back Bay

  Last week, we hosted a delicious seasonal tasting dinner with local bloggers who sampled new specials at Haru in the Back Bay, located just beneath to the Prudential Center. Haru, Japanese for “spring,” celebrated its namesake with a selection of specialty cocktails and dishes that are available through July 6. These springtime delights come sevenfold […]

Take Me Out to the Ball Game

  On Monday, the Regan Communications’ New York team was tasked with promoting the New York Yankees’ Opening Day at NYY Steak.  An event was held at the Midtown location that included a working lunch for food and culinary bloggers along with clients such as New York Sports Club and BFX Studio. Guests were given deals […]

Humanizing the Corporate Video

  Legacy, innovation, styling and function, are just a few of the qualities Regan Original Video was tasked with conveying while producing our latest video for eyewear manufacture Randolph Engineering. Randolph stands alone as a quality eyewear choice based on their enduring founding principles and insistence on hand crafting and assembling their product in America. […]

Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to […]

Opening Day at Tony C’s Sports Bar and Grill: Facebook and Free Marketing

For businesses that use it well and wisely, Facebook provides a free platform upon which they can market themselves. Businesses that use Facebook are able to reach a larger audience, generate content outside of their personal website, and establish a forum for interaction with consumers of their product. We recently designed and implemented a unique […]

Innovative Baking Technology: Spray Cake

To say that I am a foodie is an understatement – I am addicted to food. If (and when) I magically win the lottery someday, I am afraid to say that my first purchase will be at a grocery store buying endless amounts of artisan cheese, fresh baguettes, baking supplies, Italian sodas, avocados, heirloom tomatoes… […]

Pinterest for Your Business: Is Your Brand a Good Fit?

People will do just about anything to get their friend’s stamp of approval via the thumbs up on Facebook or the mini heart on Instagram. So it’s no surprise that these platforms are the focus of most social PR campaign strategies. However, that is one of the many reasons why Pinterest is sneaking up on […]

Chach’s Sports Corner: Nike Pulled it Off

Nike has rolled out their RE2PECT (Respect) campaign for the second half of the baseball season. This will be the final season for Yankee great Derek Jeter. I’ve never been much of a Yankees fan—but when you grow up in Boston you’re not supposed to like New York. Without even mentioning their product, Nike appears to […]

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