Archive for the ‘Media Marketing’ Category

SEO Tips for Beginners

What is SEO? SEO stands for search engine optimization, a technique used to increase your website ranking on search engine result page (SERP). If you just recently built your website and are proactively searching for SEO tips for your strategy, you are might be frustrated by how much information is out there and wondering where […]

Why Networking IS Important for PR Professionals

Networking is one of the most critical pieces of working in Public Relations. Many PR professionals are constantly networking in different situations such as at seminars, conferences, social events, and on LinkedIn. Before getting into how to network, have you ever wondered why it is important? Let’s first think about what we, as PR pros, […]

Transforming STRIP

  “I love it when a plan comes together.” This oft spoken line by Colonel John “Hannibal” Smith, played by George Peppard on the TV show “The A-Team,” speaks perfectly to people’s love of watching the process or progression of things. Unfortunately that takes time, and getting viewers’ attention for even 15 seconds has become increasingly […]

An Inn with a View

Whether lured by a touch of Hollywood as the setting of the 1988 film, Mystic Pizza, or the promise of a charming seaside New England escape, Mystic, Connecticut is a popular destination for thousands of tourists from all over the world each summer. And what better place for tourists to stay than the historic Inn […]

I Love Rock ‘N’ Roll (From a PR Point-of-View)

Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the […]

Girls Rule

There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does […]

Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to […]

Opening Day at Tony C’s Sports Bar and Grill: Facebook and Free Marketing

For businesses that use it well and wisely, Facebook provides a free platform upon which they can market themselves. Businesses that use Facebook are able to reach a larger audience, generate content outside of their personal website, and establish a forum for interaction with consumers of their product. We recently designed and implemented a unique […]

Chach’s Sports Corner: Nike Pulled it Off

Nike has rolled out their RE2PECT (Respect) campaign for the second half of the baseball season. This will be the final season for Yankee great Derek Jeter. I’ve never been much of a Yankees fan—but when you grow up in Boston you’re not supposed to like New York. Without even mentioning their product, Nike appears to […]

The 90’s Taught Us Well

People may deny it all the time, but we all know the 90s were the best.  Almost every human being has heard “I Want It That Way” by the Backstreet Boys or has seen Forrest Gump.  Among these discoveries emerged four lessons used by almost every PR firm today. Humanize. When people think of Wendy’s, […]

  • Boston
  • New York
  • Washington DC
  • New London
  • Providence
  • Cape Cod
  • Florida
Regan, Boston HQ:
106 Union Wharf
Boston, MA 02109
(617) 488-2800
regancomm.com
Regan Communications Group © 2017. All Rights Reserved.

Partner Companies

© Regan Communications, Inc. All Rights Reserved. Designed by Alchemy Group

Enjoy this blog? Spread the word!