Archive for the ‘Event Marketing’ Category

Simon Pet Photos

With October coming to a close, November brings a season full of laughter and joy. This time of the year everyone is looking for the perfect Christmas photo. With the hustle and bustle of the holidays we sometimes forget our furry best friends. But Simon Malls have designated nights for owners to bring their four […]

Why You Should Find and Connect with Your Influencers

If you pay close attention to social media, you may find that many brands have teamed up with influencers on social media to achieve success. A case study on ASOS, a British online fashion and beauty store, shows that ASOS has reached a much larger audience after launching an influencer marketing campaign called #AccessAllAsos. Chloé, the well-known […]

Why Networking IS Important for PR Professionals

Networking is one of the most critical pieces of working in Public Relations. Many PR professionals are constantly networking in different situations such as at seminars, conferences, social events, and on LinkedIn. Before getting into how to network, have you ever wondered why it is important? Let’s first think about what we, as PR pros, […]

You Had Me at Merlot

    There are a few important dates coming up for wine lovers! As you may have heard, February 18th is National Drink Wine Day ! We’re also really excited to celebrate wine at this weekends Wine Expo at Boston’s Seaport Convention Center! If you are planning to attend, it may be a good idea to study these […]

Knocking it out of the park

  The beginning of June marks the start of a great time of year in New England. The weather is finally bearable, school is almost out, summer is just around the corner, and baseball season is in full swing. Catching a baseball game is on everybody’s summer bucket list, but for those who don’t want […]

A June to-do list for Boston foodies

  With the arrival of June, the warm, summer weather is here to stay (at least for the time-being), so there’s certainly lots to celebrate – and what’s a celebration without food & drink?  The teams at Regan Communications Group (RCG) are constantly working with clients to develop exciting and unique angles for media coverage, […]

Seaport Sangria Smackdown

  When in the need for creative PR initiatives for clients, we often find it helpful to determine an angle that some clients have in common, such as common menu items, a similar philanthropic mission, or a shared neighborhood location that allows us to secure coverage for multiple clients at once. The Seaport District in […]

Getting Sweaty – And Showing It, On Broad Street

There’s a pretty solid understanding that the old quote “Never let them see you sweat”, popularized in a mid-80s deodorant commercial easily applies to anyone in business within ear shot of a trading floor. But that was before luxury boutique fitness brand, BFX Studio officially opened its doors at 30 Broad Street at the start […]

I Love Rock ‘N’ Roll (From a PR Point-of-View)

Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the […]

Plan’s for President’s Day Weekend? Mark your calendar, because the 2015 Boston Wine Expo is back and better than ever at the Seaport Hotel & World Trade Center.

Boston Wine Expo is one of the country’s biggest and most respected celebrations of wine, food and culture and this year’s lineup includes wines from around the world, culinary tastings, reserve lounges and VIP experiences, interactive seminars, celebrity chef demonstrations, and more. Here’s a quick breakdown of what to expect: GRAND TASTING: The Grand Tasting gives guests […]

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