Archive for the ‘Event Management’ Category

Why You Should Find and Connect with Your Influencers

If you pay close attention to social media, you may find that many brands have teamed up with influencers on social media to achieve success. A case study on ASOS, a British online fashion and beauty store, shows that ASOS has reached a much larger audience after launching an influencer marketing campaign called #AccessAllAsos. Chloé, the well-known […]

Seaport Sangria Smackdown

  When in the need for creative PR initiatives for clients, we often find it helpful to determine an angle that some clients have in common, such as common menu items, a similar philanthropic mission, or a shared neighborhood location that allows us to secure coverage for multiple clients at once. The Seaport District in […]

I Love Rock ‘N’ Roll (From a PR Point-of-View)

Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the […]

Plan’s for President’s Day Weekend? Mark your calendar, because the 2015 Boston Wine Expo is back and better than ever at the Seaport Hotel & World Trade Center.

Boston Wine Expo is one of the country’s biggest and most respected celebrations of wine, food and culture and this year’s lineup includes wines from around the world, culinary tastings, reserve lounges and VIP experiences, interactive seminars, celebrity chef demonstrations, and more. Here’s a quick breakdown of what to expect: GRAND TASTING: The Grand Tasting gives guests […]

Opening Day at Tony C’s Sports Bar and Grill: Facebook and Free Marketing

For businesses that use it well and wisely, Facebook provides a free platform upon which they can market themselves. Businesses that use Facebook are able to reach a larger audience, generate content outside of their personal website, and establish a forum for interaction with consumers of their product. We recently designed and implemented a unique […]

What we can take away from the “Season of Giving”

As the holiday season draws to a close many of us are admittedly exhausted. After months of shopping, parties, preparation and wrapping, the whole season can seem a bit overwhelming and often far too materialistic. Luckily, at Regan, we were able get a firsthand look at what the true meaning of the season is through […]

#GubernatorialGroupSelfie

It’s been said “a picture is worth a thousand words,” and if that’s the case, how much is a selfie worth? Team Paula devised a spontaneous public relations plan to find out. On the morning of June 10th, members of the media met at the base of Beacon Hill to watch and cover a Suffolk […]

Monster Jam 2014

This year, Monster Jam promises the same thrilling experience everyone knows and loves when Path of Destruction stops in Foxboro, MA on June 21st, with one huge difference: its venue. For the first time ever in New England, Monster Jam will take place in a stadium, and not just any one – Gillette Stadium, home […]

World Cup 2014

As you may or may not know, yesterday marked the beginning of the 2014 IFA World Cup in Brazil. For those of you like me who constantly struggle to keep up with sports, fear not… I’ve cut through all the confusion and developed the most basic summary in a few basic steps of how the […]

Bringing a Cult Film Festival to Your Town

We have the great luck of a retail shopping destination client with a 500-seat cultural venue. On the not-so-great side, it’s a challenge to attract patrons and shoppers during South Florida’s off season – the incredibly hot and humid summers (with added bonus of hurricane season). Mainstreet at Midtown is known for its year-round outdoor […]

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