Archive for the ‘Digital Communications’ Category

SEO Tips for Beginners

What is SEO? SEO stands for search engine optimization, a technique used to increase your website ranking on search engine result page (SERP). If you just recently built your website and are proactively searching for SEO tips for your strategy, you are might be frustrated by how much information is out there and wondering where […]

Why You Should Find and Connect with Your Influencers

If you pay close attention to social media, you may find that many brands have teamed up with influencers on social media to achieve success. A case study on ASOS, a British online fashion and beauty store, shows that ASOS has reached a much larger audience after launching an influencer marketing campaign called #AccessAllAsos. Chloé, the well-known […]

Shooting Video on a Green Screen

  Green screen videos are nothing new. If you’ve ever watched the weather report on the news, you’ve seen a green screen at work. As the name suggests, a green screen is a green background used for video production. The green background can be replaced in post production with a cityscape, mountain range, graphics or […]

What the MBTA needs to do

The past three weeks haven’t been kind to Massachusetts, with a record-setting winter in both snowfall and sub-freezing temperatures. Snow accumulation that would typically make up two or even three winters has fallen in less than a month. Not surprisingly, people are frustrated and taking those frustrations out on the Massachusetts Bay Transportation Authority (MBTA), […]

Protecting your Online Identity

News of data breaches at major companies, such as Target, Sony, JP Morgan Chase, Anthem, and more have resulted in a tidal wave of security concerns for consumers, businesses and government officials alike.   These incidents are a PR nightmare for the businesses involved in the breaches, but they are also a PR opportunity for businesses […]

72nd Golden Globes- More Than Just Awards and Fashion

  A few nights ago, the 72nd Golden Globe Awards kicked off award season. I could go into a tirade like Ricky Gervais by making snarky comments about the beautiful, entitled ultra-wealthy people in Hollywood and television, but I won’t. I could even write an a la Fashion Police commentary onthe spectacular sartorial selections made […]

Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to […]

The Growing Appeal of Instagram

We all know Instagram is a free social platform that allows you to share pictures with your friends and followers and interact with other members of the online community–but how can it be used it to increase exposure for our clients? Many businesses are now using Instagram as part of their PR strategy. Earlier this […]

Bringing a Cult Film Festival to Your Town

We have the great luck of a retail shopping destination client with a 500-seat cultural venue. On the not-so-great side, it’s a challenge to attract patrons and shoppers during South Florida’s off season – the incredibly hot and humid summers (with added bonus of hurricane season). Mainstreet at Midtown is known for its year-round outdoor […]

Regan Original Video Produces American Liver Foundation Mission Video

Thirty million Americans are living with liver disease, and the American Liver Foundation is here to help. The Foundation looked to Regan Original Video to produce a mission video that would showcase the important work they do, not just in New England, but across the country. To properly convey the scope of the American Liver […]

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