Archive for the ‘Branding’ Category

The Pumpkin Spice Latte Has More Followers Than You

  We are welcoming fall with open arms and getting in-season with all things October. That means football, a trip to Spookyworld in New Hampshire, a new fall wardrobe at the Simon Outlets (#foundatsimon), perhaps a trip to the sunny Charleston, SC – and what would the fall be without a PSL? While the delicious […]

3 Ways to Find Your Ideal Social Media Audience

Finding your ideal social media audience doesn’t have to be as daunting as it sounds. If you’re not ready to work with a social media expert or team just yet, there are a few ways you can begin the process on your own. Here are three of our favorites: Utilize simple (and free!) analytics. Don’t […]

Why Brands Should Be Taking Advantage of Snapchat’s Geofilters

If you’re brand is looking for a new way to reach consumers, do away with the witty hashtags and create yourself  On-Demand Snapchat’s Geofilters. Introduced in February 2016, On-Demand Geofilters will help businesses and brands promote themselves and their activities through one of the top social media platforms with more than 100 million daily users. […]

A List of Don’ts When Speaking to a Millennial Audience

There is an indisputable fact when it comes to promoting clients on social media: You need to know your audience. More and more often, we’re finding we must tailor our efforts to address “millennials” as a serious and influential target group. So, do you need to speak to them differently? The answer is both “yes” […]

Rosé is the new black this summer

We all love the hit Netflix original series, but this summer season, keep your eyes on something sitting in a pretty 750ml. bottle instead. Rosé has been around for centuries, but recently popularity has risen and sales have spiked with wines and champagnes. Typically, the rosé trend begins in the spring and lasts through summer. […]

Using Our Skills for the Good of Mankind

I’ve made Lara Croft a household name and made sure you picked up a Coke when you were thirsty. Selling video games and sugary carbonated beverages is how I’ve used my art, communication and marketing skills. In those old Superhero TV shows and movies there would be an evil genius. And there would almost always […]

#DDIcedCoffeeDay

Iced Coffee Day is one of the biggest days of the year for Dunkin’ Donuts in Rhode Island and Southeastern Massachusetts. Not only does it bring attention to one of Dunkin’s most popular beverages, Iced Coffee, but it also supports a great cause. On May 20th, $1 from every cup of Iced Coffee sold went […]

Take Me Out to the Ball Game

  On Monday, the Regan Communications’ New York team was tasked with promoting the New York Yankees’ Opening Day at NYY Steak.  An event was held at the Midtown location that included a working lunch for food and culinary bloggers along with clients such as New York Sports Club and BFX Studio. Guests were given deals […]

#AskHerMore Than Fashion

  I’ve always been a big fan of red carpet fashion. Whenever awards season rolls around, you can catch me watching Guiliana Rancic on E! News and drooling over the gowns from Hollywood’s latest event. The red carpet gives us a glance on what trends are taking over and lets us dream about the day […]

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