Archive for the ‘Advertising’ Category

New Balance Hosts “This Is My Boston” Pop-Up Running Exhibition

New Balance hosted “This Is My Boston” this past weekend in conjunction with the McCormick Gallery at the Boston Architectural College. The exhibition featured portraits of runners, as well as interactive photo opportunities. This is all part of New Balance’s “This Is Boston” spring running campaign that celebrates the shared fearlessness of New Balance and the […]

SEO Tips for Beginners

What is SEO? SEO stands for search engine optimization, a technique used to increase your website ranking on search engine result page (SERP). If you just recently built your website and are proactively searching for SEO tips for your strategy, you are might be frustrated by how much information is out there and wondering where […]


Iced Coffee Day is one of the biggest days of the year for Dunkin’ Donuts in Rhode Island and Southeastern Massachusetts. Not only does it bring attention to one of Dunkin’s most popular beverages, Iced Coffee, but it also supports a great cause. On May 20th, $1 from every cup of Iced Coffee sold went […]

Spring Arrives in the Back Bay

  Last week, we hosted a delicious seasonal tasting dinner with local bloggers who sampled new specials at Haru in the Back Bay, located just beneath to the Prudential Center. Haru, Japanese for “spring,” celebrated its namesake with a selection of specialty cocktails and dishes that are available through July 6. These springtime delights come sevenfold […]

Randolph Eyewear’s Newest Collection: Amelia and Archer

  Randolph Engineering has revamped their classic aviators and created the Amelia and Archer collection-now available in stores and online. The Amelia pays homage to the iconic Amelia Earhart, the first female to fly solo across the Atlantic. This tear drop, light weight fashion-forward Aviator lends a careless, laid back air to any look. The Amelia […]

#AskHerMore Than Fashion

  I’ve always been a big fan of red carpet fashion. Whenever awards season rolls around, you can catch me watching Guiliana Rancic on E! News and drooling over the gowns from Hollywood’s latest event. The red carpet gives us a glance on what trends are taking over and lets us dream about the day […]


With FlyBarre’s recent debut in Boston, Flywheel Sports soon will introduce two new signature Challenges beginning April 20 including the Flybarre Challenge and the FlyPlus Challenge. As a recent barre convert and Flywheel regular, I’m excited that the FlyBarre regimen now is available in Challenge form. With summer just around the corner, the new Challenge […]

You Can’t Ignore Social Media Feeds—Especially Your Own

  In our line of work, we meet with hundreds of communication professionals, representing some of the biggest brands in and around Boston. Many of them understand the importance of social media and see it as a tool to help grow their brand awareness and make important connections to their customers and community. Others, however, […]

Instagram Accounts We Love

  It’s been said more than once on this blog that social media is important to the communications and public relations industries. As publicists, we’re constantly scanning our social media newsfeeds that we curate for ourselves to stay on top of the news, whether it’s personal or corporate accounts that we follow. As a social […]

Super Bowl Recap: Commercials and Branding (Part II)

This year’s Super Bowl brought excitement and lots of screaming at TVs as New England Patriots cornerback Malcolm   Butler intercepted the final pass to end the game in victory. As exhilarating as the game was, the Ad Bowl caused various reactions with commercials pulling at our heartstrings, making us aware of important social issues and, of […]

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