Archive for June, 2016

Historical Fourth of July in Boston

Many historic sites are nestled among the City of Boston’s most beautiful neighborhoods, areas with cobblestone streets and colonial-era architecture. Instead of heading down to Cape Cod, we came up with a few ideas to celebrate America’s birthday and history making your holiday this year a historical Fourth of July! Historical Fourth of July Guide: Freedom Trail The trail […]

Best Lobster Rolls in Boston

Sitting outside as the sun sets near the waterfront with a glass of Rosé and savory seafood sounds like the perfect summer night. With summertime rolling around the corner, everyone is searching for the hot seafood spots around the city. June is national seafood month and June 14th was national lobster day, so we decided to kick […]

The Evolution of Social Media for Business & Commerce

Social media is constantly evolving which means that social media for business and commerce is also constantly evolving as well. For example, when Youtube was first founded, you would see videos of kittens and double rainbows. Then we began hearing the language of, “hauls,” or “tutorials,” and reviews of the latest released games or electronics. […]

Making the Perfect Pitch

Making the perfect pitch: A task for those in the PR industry that can sometimes take longer than expected. Nevertheless, it’s an important staple of the business and, surprise, it doesn’t have to take more pitching time to maximize effectiveness. We’ve gathered a few tips for pitching that will help make the process run a […]

A List of Don’ts When Speaking to a Millennial Audience

There is an indisputable fact when it comes to promoting clients on social media: You need to know your audience. More and more often, we’re finding we must tailor our efforts to address “millennials” as a serious and influential target group. So, do you need to speak to them differently? The answer is both “yes” […]

Effective Crisis Management: Your Business Depends on it

Publicists relish consumer PR – pitching the hottest new restaurant, trend or event to hit the market is certainly has its perks. Clients put a premium on proactive PR that raises awareness, highlights their business and drives their bottom line. However, some of the most important PR a company will ever engage in usually falls […]

Rosé is the new black this summer

We all love the hit Netflix original series, but this summer season, keep your eyes on something sitting in a pretty 750ml. bottle instead. Rosé has been around for centuries, but recently popularity has risen and sales have spiked with wines and champagnes. Typically, the rosé trend begins in the spring and lasts through summer. […]

How to Improve your Instagram Content

With all the current changes Instagram is making, everyone is wondering how to stay on top of their #insta game and creating really engaging Instagram content. Here is how to make sure your posts still get seen. The photo sharing app has changed their layout design, updated to a colorful new icon, but most importantly […]

How to Land a Social Media Internship

If you are looking to land a social media internship we can help you with these few tips! Keep Personal Channels Clean and Updated This is a key point in landing an internship in social media. Employers will want to see that you not only have updated and engaging content, but that it is appropriate […]

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