Archive for September, 2015

Honey, I’m Stunned!

If you’ve had your ears attuned to the radio recently, chances are high you’ve heard the song “Honey, I’m Good” by Andy Grammer pouring out of the airwaves. It’s a peppy track that steadily gained traction on the Billboard Hot 100 until reaching its peak of No. 9 earlier this summer. Andy is no stranger […]

How Brands Are Using Meerkat And Periscope

Introduced last spring, social platforms Meerkat and Periscope allow users to broadcast and capture live video on your smartphone. Periscope, which was quickly acquired by Twitter, has gained support from various brands and celebrities alike whilst Meerkat, aggressively competing to become the dominant tool for video streaming, has partnered with GoPro to allow GoPro owners […]

Transitioning from Reporter to PR Professional

  For years I watched friends and coworkers bolt from the television industry for a career in Public Relations. And to be honest, the thought crossed my mind on more than one occasion over the years, but I hesitated joining what some journalists call “the dark side.” After 10 years as an on-air reporter and […]

Interning at RCG

I am a Fall Intern at Regan Communications Group. I have been looking forward to this opportunity. When I found this internship online, I hoped that I would be the right fit for the position.  I am a junior at Suffolk University studying Global Business and Marketing.  Regan Communications Group has a great reputation and […]

MOBILE-CENTRIC MENTALITY

Mobile-centric is such a new term that, according to Wordnik, it has recently been looked up 724 times for a definition, is no one’s favorite word yet, is on no lists yet, has no comments yet, and is not yet an entry in the Urban Dictionary. However, mobile-centric IS the new wave of marketing and […]

Snapchat “Discovers” a New Way to Communicate

  For all you social media fanatics, it’s time to face the hard truth: in light of new, more interactive, entertaining social media apps, older platforms such as Twitter are becoming outdated. A recent article in The Boston Globe talks about how Twitter is acknowledging its slowing user growth and working to improve user friendliness […]

8th Annual “David Ortiz Celebrity Golf Classic” – December

  If you enjoy sports, travel and contributing to a worthwhile cause, we’ve found the perfect “triple threat” of an event for you. This December, fans will have the opportunity to attend the eighth annual David Ortiz Celebrity Golf Classic which once again will bring some of the biggest names in sports and entertainment to […]

Team Boston Runs Falmouth

  Every August it seems that everyone on Cape Cod can only focus on one event, the New Balance Falmouth Road Race. The seven-mile road race held on a Sunday every August has been captivating  runners, spectators and sports enthusiasts alike for over 40 years, so it is no surprise that when the social media […]

Advice from the pros: getting into PR

  I was inspired to write this post after a family-friend asked me to give some advice to one of his kids – who is going into his senior year of college –  about “getting into PR,” and specifically, an agency like Regan. As always, I was more than happy to offer my thoughts, but […]

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