Archive for March, 2015

Apple Launches New App in Collaboration with Dana-Farber Cancer Institute

  Although October is a ways away, it’s never a bad time to shed light and awareness on the remarkable strides Dana-Farber Cancer Institute as well as hundreds of other hospitals, are doing to find a cure for breast cancer.This month, Apple announced a new app they have launched in collaboration with Boston’s own Dana-Farber […]

Spring Cleaning: Why a New Season is a Good Time to Hire a PR Agency

Spring is here! A season that welcomes new growth, a breath of fresh air and an opportunity to plant the seeds that foster new ideas that we harvest later in the year. Spring is a bustling time for charities and non-profits who are hosting fundraising walks and recreational events, culinary extravaganzas, and black tie galas, before […]

Buckets Blakes visits Providence

  World famous Harlem Globetrotter Buckets Blakes made a stop in Providence last week as a part of his media tour to promote their upcoming event at the Dunkin’ Donuts Center. Many of our clients are committed to the communities in which they do business, and Dunkin’ Donuts is a key example. Dunkin’ is the […]

Humanizing the Corporate Video

  Legacy, innovation, styling and function, are just a few of the qualities Regan Original Video was tasked with conveying while producing our latest video for eyewear manufacture Randolph Engineering. Randolph stands alone as a quality eyewear choice based on their enduring founding principles and insistence on hand crafting and assembling their product in America. […]

Building a New Brand Identity

  A new brand identity is where creative hits the pavement. A rebrand is a creative animal as well, but once you’ve tamed the creative parts, the roll out is strictly marketing 101. The cards should match the stationary should match the social media channels should match the website – which is typically the most […]

Where We’re Going for St. Patrick’s Day

  Here in Boston, we take St. Patrick’s Day very seriously. Restaurants around town are offering special menus and treats to embrace our Irish roots. Regan’s favorite pick is Kennedy’s on the Square.  Located in the heart of Harvard Square, Kennedy’s is offering a special St. Paddy’s Day menu and we can’t get enough! Corn beef […]

Picture Perfect PR Starts with Perfect Pictures

  Photography has always been an integral component of public relations, but with the advent of social media, photos – good photos – are increasingly playing an important role in PR and marketing efforts.  Facebook, Pinterest, Twitter, Instagram, websites, multi-media reporting all help increase visibility for your clients and products.  Photos command attention, and they […]

You Can’t Ignore Social Media Feeds—Especially Your Own

  In our line of work, we meet with hundreds of communication professionals, representing some of the biggest brands in and around Boston. Many of them understand the importance of social media and see it as a tool to help grow their brand awareness and make important connections to their customers and community. Others, however, […]

Brands That Took On #TheDress For A Cause

  #TheDress—at this point, we all know what it looks like (or do we?). Whether the dress is black and blue or white and gold, it sure caused a stir for brands and social media enthusiasts alike. In fact, there may or may not have been a mild altercation about the true color of #TheDress […]

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