The city of Boston has been on a rollercoaster ride this past week. As a PR company, we looked at the record snowfall and the record-breaking Super Bowl win and decided to focus on the positives. We, as members of Regan Communications Group (RCG), were able to maximize opportunities for our clients by having fun with the Patriots making it to the big game and their big win.
In this specific case, Regan’s expertise in restaurant PR was showcased. We were able to create newsworthy content for our clients through many successful Super Bowl-related initiatives. These included: creative food and drink menu additions, contests and giveaways, and special event planning. As a result, we secured media placements in both local and national outlets, and created social media “buzz” around our clients.
At RCG, our goal is to connect our clients with the forefront of public consciousness. It is a top priority to stay on top of the news of the day and evaluate its importance. Once the decision to get involved is made – we work with clients to make it happen.
Take a look at a sample of RCG’s favorite Super Bowl XLIX initiatives:
Tony C’s Sports Bar & Grill:
We worked with the Tony C’s culinary team to create stand-out items with relatable names for their Super Bowl menu, including the “Pig Skins” (below) and “Bucket of Broken Seahawks Wings”.
Pig Skins and a Bucket of Broken Seahawks Wings at Tony C’s Sports Bar & Grill
Cask ‘n Flagon:
In the days leading up to the big game, guests who brought in a new regulation-size football (either deflated or inflated) to Cask ‘n Flagon received a complimentary appetizer and Cask ‘n Flagon would turn the football over to nonprofit organization, Good Sports.
Poe’s Kitchen at The Rattlesnake:
On Saturday, January 31, Brian Poe, of Poe’s Kitchen at the Rattlesnake, kicked off Super Bowl weekend with “Burrito Bowl IV.” This annual culinary competition brings together some of Boston’s best chefs to determine whose burrito creation reigns supreme. In honor of the following day’s Super Bowl XLIX, each chef created a signature burrito reflecting the city of his or her favorite NFL team. Each burrito creation was served up “bowl-style” and rated by attendees and special guest “referees.”
Chef Uri Abragimovich, Tony Castagnozzi and Chef Brian Poe at Burrito Bowl IV