Archive for January, 2015

An Inn with a View

Whether lured by a touch of Hollywood as the setting of the 1988 film, Mystic Pizza, or the promise of a charming seaside New England escape, Mystic, Connecticut is a popular destination for thousands of tourists from all over the world each summer. And what better place for tourists to stay than the historic Inn […]

Crisis Communications: PR lessons in putting out a fire

When I was growing up I had no idea I would be a fireman (of sorts) one day. Many of us fancied ourselves as journalists, actors and public relations executives. Looking at it now however, I don’t know anyone working in PR who knew when they started that they would be regularly putting out fires […]

The Joe Andruzzzi Foundation and Team JAF

Boston Marathon training season has begun. The long runs in the cold, the hill workouts and the diet adjustments are all coming up fast and often. Yet the one thing people may not always think about is how fundraising for the race is just as important as running it. For the 119th Boston Marathon on […]

Using Snap Chat to Market Effectively to Millennials

It’s no secret that Facebook, Twitter and Instagram are driving forces in social-media marketing initiatives. While they are still important players in building brand awareness, we cannot ignore new opportunities for communicating. I probably wasn’t the only one who initially viewed Snap Chat as a juvenile app, but the reality is that almost 20% of […]

I Love Rock ‘N’ Roll (From a PR Point-of-View)

Every year, it becomes seemingly harder for the Rock and Roll Hall of Fame (RRHOF) to induct quality candidates. Among the criteria for entry is critical acclaim. Granted, most commercial acts tend to favor popular trend over personal integrity, but still there are many bands and artists out there worthy of being enshrined in the […]

Girls Rule

There was a brilliant article making the rounds in the creative community last week, on the new advertising industry website called CampaignLive.com, the US version of a UK publication whose corporate parent owns, among other things, PR Week. The author starts the article with a statement that ripped through social media like a spike heel: “The woman who does […]

72nd Golden Globes- More Than Just Awards and Fashion

  A few nights ago, the 72nd Golden Globe Awards kicked off award season. I could go into a tirade like Ricky Gervais by making snarky comments about the beautiful, entitled ultra-wealthy people in Hollywood and television, but I won’t. I could even write an a la Fashion Police commentary onthe spectacular sartorial selections made […]

Targeting Teens on Social Media

After numerous articles on teen social media usage on CBS News, Today.com, Edudemic and MarketingCharts, it is no surprise that Facebook is dead to teenagers. Do these statistics tell the whole story? Many of these reports fail to include teenagers’ opinions beyond simple percentages, which prompted Andrew Watts, a 19-year-old college student at The University of Texas at Austin to […]

Plan’s for President’s Day Weekend? Mark your calendar, because the 2015 Boston Wine Expo is back and better than ever at the Seaport Hotel & World Trade Center.

Boston Wine Expo is one of the country’s biggest and most respected celebrations of wine, food and culture and this year’s lineup includes wines from around the world, culinary tastings, reserve lounges and VIP experiences, interactive seminars, celebrity chef demonstrations, and more. Here’s a quick breakdown of what to expect: GRAND TASTING: The Grand Tasting gives guests […]

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