Archive for August, 2014

Regan Original Video: Entertainment Cruises’ The Odyssey

Recently, Regan Original Video went cruising in Boston Harbor aboard the Odyssey, one of three Boston-based cruise ships in Entertainment Cruises‘ fleet. They sought a video to showcase the remarkable array of services offered on their signature luxury vessel docked conveniently at Rowe’s Wharf.  The Odyssey is a classic, elegant dining cruise experience with unmatched harbor […]

Engaging Clients in Their Own Social Media

We’re often hired to create websites and social media destinations for our clients, who have every intention of handling the upkeep of both in-house. More often than not, they start out with a bang, and end in a slow attrition that has them wondering why their page views are in the single digits and they […]

Innovative Baking Technology: Spray Cake

To say that I am a foodie is an understatement – I am addicted to food. If (and when) I magically win the lottery someday, I am afraid to say that my first purchase will be at a grocery store buying endless amounts of artisan cheese, fresh baguettes, baking supplies, Italian sodas, avocados, heirloom tomatoes… […]

Sports Corner: What the #IceBucketChallenge Has Done for ALS & Social Media

So the blog has been quiet for a while, unlike the #IceBucketChallenge, which has caught on like wild-fire. For those who may not know (but how can you not?!), the #IceBucketChallenge is to generate and perpetuate awareness of ALS, also known as Lou Gehrig’s Disease. There has been plenty written about the #IceBucketChallenge, from its […]

Social Media for the Young Professional: Avoiding Celebrities’ Mistakes

When it comes to making smart choices on social media, I think it is safe to say the phrase “WWJBD?” (What Would Justin Bieber Do) has never been said. Most recently, the teenage heartthrob took to Instagram to exacerbate an already incredibly negative situation. Shortly after an altercation with Orlando Bloom in a Spanish nightclub […]

A Critique on Blake Lively’s New Blog

God bless Blake Lively for trying, but her new blog, Perserve, is a massive flop. A few weeks ago when she announced she would be launching a new website, many flocked to see what it was all about. However upon actually visiting it, many (including myself) found themselves confused and even laughing at its complete […]

Pinterest for Your Business: Is Your Brand a Good Fit?

People will do just about anything to get their friend’s stamp of approval via the thumbs up on Facebook or the mini heart on Instagram. So it’s no surprise that these platforms are the focus of most social PR campaign strategies. However, that is one of the many reasons why Pinterest is sneaking up on […]

Sports Corner: Red Sox Marketing Takes on New Team

When the clock struck 4:00 p.m. last Thursday, it marked the end to the active and chaotic trade deadline fire sale for the Boston Red Sox. The Sox shipped out six major leaguers, including fan favorites Jon Lester and Jonny Gomes, and brought in current Home Run Derby Champion Yoenis Cespedes, among others. With a […]

The Growing Appeal of Instagram

We all know Instagram is a free social platform that allows you to share pictures with your friends and followers and interact with other members of the online community–but how can it be used it to increase exposure for our clients? Many businesses are now using Instagram as part of their PR strategy. Earlier this […]

What PR Has Prepped Me For

It’s hard to believe that four years ago this month I began working at Regan Communications in the Providence office. Fresh out of college and ready to begin my career, I was eager to learn the PR ropes as an account coordinator. Boy is it funny to think about how much I have learned over […]

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