The National Coast Guard Museum Association, Inc. recently reached its first $1 million in fundraising to support the planning, construction, and programming of the nation’s first and only National Coast Guard Museum to be built in downtown New London, Connecticut.
Grassroots efforts such as the Barque Eagle Society and Search and Rescue Circle have been among the biggest driving forces of the Museum’s fundraising campaign to date. And thanks to an integrated marketing approach by Quinn & Hary, a Regan Communications company, the campaign has received national and international exposure.
As the agency of record for the National Coast Guard Museum, Q&H has promoted the fundraising efforts through an integrated plan that crosses social media, e-commerce, web development and print, radio, TV and digital media.
The combination of a strong Twitter reach with more than 35,000 impressions, hitting more than 25,000 accounts, and a Facebook reach with more than 50,000 impressions and 2,300 fans, the social media presence for the Museum has proven to be an effective channel of communications.
The Museum’s website, created by Q&H has generated more than 40,000 page views with more than 15,000 unique visitors from every state in the U.S. and 90 countries worldwide. From a public relations standpoint, recent national exposure has included the Associated Press, Denver Post, The Seattle Post-Intelligencer, San Francisco Chronicle, and Navy Times.
-QUINN & HARY