Archive for July, 2014

How To: Transition From “The Intern” to Full-Time Employee

I have always lived by the mantra, “work hard, play hard.” However, as I make my transition from former RCG Intern to full-time Account Coordinator, I find that I work a lot harder than I play… and it has paid off. While there is no recipe to successfully making the switch from intern to full-time […]

Boston Runs On – Video

There are three major components to going for a run: the warm up, the run itself, and the cool down; shooting a video isn’t much different. Team Creative got the chance to work and run with Thomas Grilk, the Executive Director of the Boston Athletic Association, to create a video highlighting his leadership throughout the […]

LIGHTS, CAMERA, ACHOO!

It isn’t easy to make insurance seem exciting, but once Regan Original Video set up shop at Gillette Stadium last month to assist client Cross Insurance at its day-long Construction Summit; that became the PR goal from the word go. Our job was to interview some of the event’s primary speakers, along with others in […]

In the Age of Social Selling

We post, tweet, pin, ‘gram and connect constantly with the blink of an eye in our personal lives, hardly moving a muscle. But for businesses and marketing teams, is it that easy? Social media sites help to encapsulate a company’s brand and its appeal to the public, attempting to engage target audiences. These outlets establish […]

Chach’s Sports Corner: Nike Pulled it Off

Nike has rolled out their RE2PECT (Respect) campaign for the second half of the baseball season. This will be the final season for Yankee great Derek Jeter. I’ve never been much of a Yankees fan—but when you grow up in Boston you’re not supposed to like New York. Without even mentioning their product, Nike appears to […]

A Different Kind of Girls’ Night Out with Boston-Based New Balance

While everyone loves catching up with their best girlfriends over dinner and a cocktail, we all know it’s not the healthiest group activity – especially since it’s usually done instead of an after-work sweat session. To help women balance their fit lifestyles with their busy social calendars, Boston-based New Balance recently launched Girls’ Night Out. […]

Robin Thicke + 1-800-Flowers = Marketing Fail

With all the negative press Robin Thicke has recently received, “romantic” is quite possibly the last word one would use to describe him. After a public fallout with his wife, a controversial song and being involved with Miley Cyrus’ MTV scandal, it’s quite surprising that 1-800-FLOWERS would host a promotion with him in an effort […]

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