Archive for June, 2014

The Intern Life

As a Communications Major about to enter my junior year at Boston College, I was yet to have real-world exposure to the public relations field. When I secured a summer internship at Regan Communications in Providence, I was looking forward to applying my knowledge to professional “real-world” experiences. Transition into the office was easy with […]

Chach’s Sports Corner: There really is no offseason

The NHL closed up shop for the summer 11 days ago, so bring on the off-season right? Not so fast. As many Bruins fans around these parts know, there is really no off-season anymore. That goes for any sport these days. Last week, this so-called off-season kicked off with the Bruins telling their fans that […]


It’s been said “a picture is worth a thousand words,” and if that’s the case, how much is a selfie worth? Team Paula devised a spontaneous public relations plan to find out. On the morning of June 10th, members of the media met at the base of Beacon Hill to watch and cover a Suffolk […]

The Kraft Group Makes the Play – Highlights from the State of Innovation Forum

Thursday, June 12 marked BostInno’s second annual State of Innovation Forum. Over 800 young professionals and acclaimed entrepreneurs gathered to learn more about the innovation economy around Boston in areas of technology, education, politics, e-commerce and beyond. Governor Deval Patrick and Mayor Marty Walsh were both in attendance and shared some words. Meanwhile, Julian Edelman […]

Monster Jam 2014

This year, Monster Jam promises the same thrilling experience everyone knows and loves when Path of Destruction stops in Foxboro, MA on June 21st, with one huge difference: its venue. For the first time ever in New England, Monster Jam will take place in a stadium, and not just any one – Gillette Stadium, home […]

World Cup 2014

As you may or may not know, yesterday marked the beginning of the 2014 IFA World Cup in Brazil. For those of you like me who constantly struggle to keep up with sports, fear not… I’ve cut through all the confusion and developed the most basic summary in a few basic steps of how the […]

Instagram is Your Next Crisis Fix—Just Pick a Filter

A photo may be worth a thousand words, but a celebrity Instagram is worth that plus thousands of followers’ likes and comments. A fan favorite, Instagram, gives followers a glimpse of celebrities’ daily lives, showing shots of stars’ preparations for award shows, hang-outs with famous friends, ‘foodgrams,’ selfies and the beloved, #TBT or “Throwback Thursdays.” […]

Chach’s Sports Corner: Pool Party

Thinking outside of the box is imperative in any area of marketing, PR or promotions. In keeping with that idea, the Jacksonville Jaguars have scored a perfect 10 from the judges on their Triple Lindy. This isn’t the first time the Jaguars have conjured up a scheme to keep the focus off the product on […]

Hash Tags are Easy PR

As an undeniable foodie, it was impossible for me to avoid the topic of the Scooper Bowl. June 3 – 5 marked the 32nd year of this annual event, which is run by the Jimmy Fund and presented by Walgreens. Endless ice cream sampling was available to visitors for the reasonable price of 10 dollars […]

Bringing a Cult Film Festival to Your Town

We have the great luck of a retail shopping destination client with a 500-seat cultural venue. On the not-so-great side, it’s a challenge to attract patrons and shoppers during South Florida’s off season – the incredibly hot and humid summers (with added bonus of hurricane season). Mainstreet at Midtown is known for its year-round outdoor […]

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