Archive for May, 2014

15 Days of Fame Into Less Than 4 Minutes

Getting marketing and PR mileage out of an event sometimes takes some ingenuity. Big, splashy events with celebrities, music, celebrations, food – and sometimes all of the above – have a certain built-in traction that makes the job a bit easier. But what do you do when you’re marketing something that is still somewhat intangible […]

Iced Coffee Day 2014

It’s no secret that as New Englanders, we love our Dunkin’. But today, on #IcedCoffeeDay2014, your coffee order is doing more than providing a caffeine boost. In participating Rhode Island and Bristol County, MA restaurants, 50 cents from every iced coffee purchased will be donated to Hasbro Children’s Hospital! Since the creation of Iced Coffee […]

You Can Take It With You: Shooting Green Screen On Location

Many times our clients need to shoot their talent in front of a green screen in order to later replace the background with branded material that may not yet be conceived.  This technique is nothing new, everyone from the local network weather man to big budget Hollywood blockbusters use green and blue screens as a […]

Dependable Cleaners Peddles Into Its Sweet 16!

Dependable Cleaners is pleased to announce its annual Read to Ride program will begin on Monday, May 12. The program is designed to encourage student to keep up with their reading during the summer months. Students from ages 6-15 will have the chance to win a bike or an exciting prize for every book they […]


The Bay State housing market is currently a paradise for sellers yet a seemingly constant paradise lost for buyers. The reason can be summed up in one word – inventory. As any real estate broker or PR executive representing a real estate broker can tell you, there’s just not enough homes to go around. Having […]

Chach’s Sports Corner: The NFL Draft

The NFL Draft went down this past weekend and if you are even a little bit of a sports fan, you probably watched some portion of it either when your team was picking or just via channel surfing throughout the day. The ratings were huge for the first round on Thursday night in primetime, record […]

NFL Fumbles on Twitter with #SadManziel???

All uncharted territory comes with new challenges, and social media is no exception. Social media, which has fostered an unprecedented level of interactivity between brands and consumers, is more fluid and informal in nature than other communication platforms. In light of social media’s differences from more traditional forms of communication, social media professionals must not […]

Summer Is Just Around the Corner;Nantucket Music Festival

Summer is festival season and the island paradise of Nantucket will get in on the fun with the inaugural Nantucket Music Festival (NMF), scheduled for August 2-3 at Tom Nevers Field, overlooking the Atlantic. As you might imagine, putting on a multi-day event like NMF constitutes a massive undertaking, complete with enough logistics to fill […]

10 Facebook Sins

By now, acceptable social media habits have been praised, but many brands (and individuals) continue to make mistakes. Ensure you’re not creating any major faux pas and read on to see my 10 biggest posts to avoid on Facebook. 1.      The sales pitch Nobody wants to read their daily newsfeed only to find a new […]

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