Archive for March, 2014

The Feel Good Stories and PR

Working in PR can be a pretty humbling experience. The greatest pitches can fall flat. Reporters can be snarky. And clients can be…let’s just say, demanding. You can get barked at by your boss, a reporter and a client all in the same day. That being said, working in PR has its upsides. For me, […]

The Reflections of a RCG Intern

As I near the end of my second semester interning in the Regan Communications Providence office, I can’t help but look back on the past seven months with pride at all of my accomplishments. When searching for a public relations internship for my senior year of college, Regan was at the top of my list. […]

Baseball season Down Under

Did you know baseball season has started? Really. Spring training games are done, over with, in the books. Wait, what? The Red Sox still have six spring training games left?  When I woke up early Saturday morning, I put on the MLB Network and there it was, Opening Day in Australia. The L.A. Dodgers and […]

Style by Dependable by Regan Original Video

When Dependable Cleaners wanted to highlight the luxury garment care provided by their Style division, the company looked to Regan Communications Group to provide them with a video that would showcase their mission and work. Regan Original Video combined creativity and collaboration with Boston style blogger Shauna Gallagher of LikeSoPretty.com to produce a high-end product […]

Life Without @’s and #’s

Twitter has become an essential part of the job for any publicist working to generate buzz about a client. Hashtags are a way to engage and connect users with similar interests on a certain topic. After becoming so accustomed to the Twitter trend, a report on Boston.com this week states that Twitter officials may decide […]

BACK IN THE REPORTER’S SEAT

With Deval Patrick leaving office after two terms as governor and at least nine declared candidates (including such Bay State notables as Steve Grossman, Martha Coakley and Charlie Baker) hot on his heels vying for the Corner Office, this race, and subsequent election, is sure to be one for the ages. The Rappaport Center for […]

Wilfork gambling…on himself

NFL Free Agency began last week and one reason it’s great is that it brings out the GM in all football fans. From the big signings (see Darrelle Revis) to the potential restructuring of Vince Wilfork’s contract, and even his asking for his outright release, there has been plenty of excitement locally regarding the Patriots […]

Maximizing on Nonprofit PR, and It Feels Good

One of the highlights of my job as a publicist is working on nonprofit PR, where I have the opportunity to work with clients who not only make my job interesting every day but also make me feel good about it at the end of the day. Nonprofits – such as our client Joslin Diabetes […]

#LaceUp365: Keeping Momentum During a Year-Long Campaign

You may recall that in celebration of their 25-year partnership with Susan G. Komen, New Balance began encouraging supporters to dedicate their daily workouts to a breast cancer survivor on newbalance.com/laceup and by tagging social media messaging using #LaceUp365. Our team relayed the experience of launching this year-long campaign back in November, sharing our strategy […]

Disney Successfully Launches New Campaign via Social Media

  Is your brand tweeting out effective messages in 140 characters or less? What about launching effective promotions? Disney recently launched a promotion by gathering 140 “characters” in full costume and placing them in the shape of a hashtag for a photo on Twitter. The photo opportunity was also paired with a press release to […]

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