Regan Original Video produced an impactful PSA on behalf of the American Liver Foundation for the 2014 Daytona 500. The 30 second spot appeared on the Jumbotron at the race site over 70 times throughout the 3 day event this February. Up to 1.2 million viewers had the opportunity to hear a touching story and receive important facts about liver disease. The American Liver Foundation’s mission is to raise awareness, educate the public and encourage testing. Described as the “Super Bowl of NASCAR”, the Daytona 500 is an enormous opportunity to be seen by millions of viewers.
Traditional PR firms ordinarily do not have in-house video production capabilities. Regan Communications, through Regan Original Video, was able to capitalized on this fast moving opportunity to create a compelling PSA that reached a substantial audience within a very tight deadline. It is a demonstration of the full service integrated communications capabilities Regan offers.