Archive for November, 2013

Public Relations: When It’s All Worth It

A few months ago, after nearly a decade of handling PR for everything from hotels to sports clubs, I took on my first book client.  Grace in the Wilderness is a self-published memoir by Scott Riley, a Vietnam veteran and Purple Heart recipient who battled Post Traumatic Stress Disorder and a subsequent heroin addiction for […]

140 Characters or Less

As public relations professionals, we are constantly on social media. Whether it’s snapping pictures for our clients’ Twitter feeds or monitoring Facebook comments, we spend a huge portion of our day online. It can be challenging to come up with innovative social media messages, especially when you are responsible for creating multiple posts per day. […]

Pop Culture Trends: Catch ‘Em While They’re Hot

We are living in a world consumed by social media and pop culture. It may sound crazy, but more people know about Miley Cyrus than our own Vice-President. In fact, Miley Cyrus’s VMA performance generated over 10 million searches on Google while the keyword “Syria” only reached 100,000. Pop culture trends change fast, but if […]

Picture Perfect

As most public relations professionals know, taking a fantastic photo can mean the difference between securing a media placement…or not. But what are the elements of a great photo? Here are a few suggestions to make your picture-taking a breeze: Location, location, location:               Staging a group photo can […]

RE/MAX of New England Office Tour

One of Regan’s most active and creative clients that utilizes video as a key communication tool is RE/MAX of New England. Whether it’s regional messaging, sales tools and techniques, property and community video portraits or agent testimonials, RE/MAX effectively and efficiently gets the word out to all six New England states through strategic and timely […]

Define the Line with Interns: Appropriate, Risky, or Inappropriate

Since April I have taken over the responsibility of handling all intern operations in the Boston office. This includes coordinating the postings, interviews, placements, and paperwork required to get students the college credit and PR experience they need before graduating. While this is no small task, it is a manageable one to maintain while still […]

Blogging 101: A Basic Guide to Best Practices

If you’re like me, every so often you have to brainstorm a topic of discussion or write a blog post and all of a sudden you find yourself searching for inspiration. If you’re pressed for time or afraid of using a recycled idea, check out these quick tips to come up with a unique, yet […]

Guiding your Clients to Charitable Giving this Holiday Season

As publicists, we know there is value in being strategic in all things, and giving is no different. When clients are receptive, we can add value as public relations professionals in reviewing their current or planned giving and how it connects with their business and personal passions; this is never truer than during the holiday […]

Why You Should Get Your Holiday Shopping Done Sooner Rather Than Later

Interning at Regan Communications Group taught me preparation is key. Whether you’re managing a client’s social media platforms, planning a special event or drafting a press release, it’s always better to be a step ahead. I manage my time well in the office, but once every year I practice crisis management techniques I’ve learned in […]

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