Archive for September, 2013

The Changing Nature of PR

It’s no secret that public relations has changed over the years. The advent of social media has revolutionized the way people receive their news and how news is delivered.  Scanning the newspaper has given way to opening Facebook and Twitter feeds for morning headlines, and following the local weatherman’s posts and tweets for the day’s […]

The Art (and science) of the Photo Opp

The Photo Opp. If you’re a publicist, chances are you’ll take thousands of these over the course of a career.  And in the changing landscape of shrinking newsrooms and growing digital content, they’re more important than ever.  More often than not, we’re being asked to send photos to editors and allowed to control content.  For […]

It Pay$ To Participate

As the Director of Special Events & Entertainment PR, I know how much hard work goes into brainstorming, planning and executing a media event. From creating a theme, to escorting VIPs down the red carpet, to encouraging guests to Tweet, it’s all about making sure your guests walk out “experiencing” your client’s product. So when […]

Disney On Ice: Let’s Celebrate Skates Into Town

Although the weather was sunny, warm and humid, Team Providence recently got a taste of winter promoting Feld Entertainment’s Disney on Ice: Let’s Celebrate. The show, which wrapped up last week at the Dunkin’ Donuts Center, presented us with many opportunities to leverage media coverage for our client. Here are the top ways we managed […]

Enhance Your Business with Some Added ‘Design’

In a world of Powerpoint and Microsoft Word, design can be forgotten. Integrating graphic design within products of your business can make your company stand out, and make your brand more recognizable. Just as the businesses are evolving to incorporate social media, graphic design becomes important to integrate within your company’s channels. Social Media is […]

The September Issue: Falling Back into the Swing of Things

As PR professionals, we know we’re expected to be on top of our game at all times and at a moment’s notice. We also know that it can be tough to execute during certain points of the year, like summer, when our clients, targeted media and influencers take advantage of the gorgeous summer weather and […]

Tips to Becoming a Quoted Expert

Do you ever feel like a small group of people are constantly being quoted in the media? You see the same pundits analyzing every inch made on Capitol Hill, the same economists digesting the figures or perhaps the same technology gurus explaining the virtues of year old software. You get tired of the same talk […]

Opportunity and Added Value with Bi- and Multilingual Pubic Relations Professionals in Communicating A Client’s Message

Whether your client speaks another language, or their target audience does, there is value in public relations firms hiring bi or multilingual employees to directly work with these clients. At Regan Communications Group we have seen the value of our in-house bilingual advantage in communicating with clients or offering translation services on video projects for […]

Baseball and Public Relations – More Similar Than You Think

Autumn continues to creep up on us, and here in New England that means we’re lucky enough to witness our local baseball team continue its season-long redemption tour in the form of making a run at a possible third World Championship since 2004. Those of us who ply our wares in the world of public […]

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